How to set up a House Cleaning Business in the USA

The idea of starting one’s own business is always on many people’s minds, and among the attractive options is the house cleaning business, especially in the United States where this business works wonders.

It is an activity that, although it seems simple, requires some planning and knowledge. Here I am going to tell you everything you need to know to start your own cleaning business in the USA.

Is it worth starting a house cleaning business in the USA?

In my opinion, yes, and I will explain the reasons why. First, the demand for cleaning services is constant and growing. It is a manual job that is impossible to be replaced by Artificial Intelligence. Right now, the jobs that are less likely to disappear are the ones that are going to be on the rise.

Add to this the fact that with the fast pace of life, many people and companies are looking to outsource tasks such as cleaning to optimize their time. In addition, it has a relatively low initial investment.

The ability to expand is another plus. You can start as a solo entrepreneur and, as your business grows, expand your services and your team. This not only increases your potential income, but also provides employment opportunities for others.

However, like any business, it also comes with challenges. It requires dedication, management skills, and a clear understanding of the market and competition. In addition, customer satisfaction is crucial, which means you must maintain a high standard of quality in your work.

If you have investment, my recommendation is to outsource marketing, promotion and customer search services. Focus on the work and hire staff as clients come in.

What do you need to start a house cleaning company?

As you embark on the exciting journey of setting up your own house cleaning company, there are several key elements you will need to consider and acquire to ensure a solid and professional start. Here I offer you a detailed guide:

  • Registrations and permits: Obtain the necessary permits from your city or state. The cost and nature of these permits will depend on whether you register your business as a sole proprietorship or as an LLC.
  • Get legally insured: Start with general liability insurance to cover any eventuality. Costs vary, but tend to be lower if you operate alone.
  • Financial management: Adopt an efficient accounting system such as Quickbooks to keep your finances in order.
  • Establish Trust with a Bond: A bond acts as a guarantee against theft, providing peace of mind for both you and your customers.
  • Employee Protection: If you plan to hire staff, workers’ compensation insurance is a must, especially in certain states like California.

Essential Cleaning Supplies to Get Started

When it comes to cleaning supplies, here’s a list of the essentials:

  • Cleaning Tools: Include a glass cleaner, vacuum, mops (microfiber and regular), toilet brush, and protective gloves.
  • Specific Cleaning Products: Purchase neutral floor cleaners and quality disinfectants.
  • Appropriate Clothing: Invest in sturdy aprons to protect your clothing.
  • Transportation Equipment: Organize your supplies with bags for clean and dirty rags.

You can find these items inexpensively at wholesale stores like Costco. With a prudent initial investment, which includes the cost of permits and cleaning supplies, you’ll be on the right track to starting your house cleaning business successfully and efficiently.

How much money can you make with a cleaning company in the USA?

The earning potential of a cleaning company in the USA is varied and depends on multiple factors. The profitability of your business will be influenced by aspects such as your chosen niche market (e.g., office cleaning vs. residential cleaning), the size of your company, the number of employees, and the ability to handle multiple jobs at the same time.

Average rates range from $20 to $25 per hour. To maximize your income, it is ideal to be able to complete 3, 4 or 5 jobs per day. Having a partner or assistant can be a great advantage to expand your business more quickly.

The prices you set will also play a crucial role in your income. In addition, the geographic location of your business is a determining factor, as rates and demand can vary significantly from state to state. Generally speaking, cleaning companies in the U.S. can expect a profit ranging from 10% to 30% of the initial investment, although this can vary.

Getting started in this industry usually requires a large investment of energy and effort, especially since in the beginning you will likely have to take on a wide variety of jobs to make a name for yourself in the marketplace. Some jobs, such as moving cleaners, can be particularly demanding.

In addition, interpersonal and customer relations skills are essential, along with basic office management and accounting skills. As your client portfolio grows, you can delegate some of these responsibilities to focus on business growth and strategy.

How to register a cleaning company in the U.S.

Registering a cleaning company in the United States involves a number of fundamental steps, which vary by state, but follow a common structure. Here is a step-by-step guide to make this process easier:

  • Choose your Business Structure: Decide whether you will operate as a sole proprietor, create an LLC (Limited Liability Company) or even opt for a franchise. Each option has its own benefits and responsibilities.
  • Formal Business Registration: Depending on the state, you will need to provide information such as the name of the business, its structure and location. For structures such as LLCs or franchises, additional documents are required (more information here)
  • Obtaining an EIN: The Employer Identification Number is crucial for processes such as applying for business licenses, opening bank accounts and filing taxes.
  • Business License: Essential to operate legally, this requirement varies by state. Research and comply with local regulations to obtain your license.
  • Special Permits: Some states may require additional permits. It is important to research and obtain all necessary permits specific to your location.
  • Opening a Business Bank Account: A bank account specific to your business is critical for handling payments and potentially obtaining financing.
  • Adequate Insurance: A cleaning company in the U.S. needs several types of insurance, such as general liability, commercial insurance, vehicle insurance, workers’ compensation, among others. Each insurance covers different aspects of your business (more information here)

Remember, the registration process can be complex and varies considerably from state to state. If you feel overwhelmed or need specific guidance, consider seeking professional advice to ensure you meet all the legal and administrative requirements for your U.S. cleaning business.

Getting Clients for Your House Cleaning Business

After establishing your cleaning business, the next crucial step is to attract clients. To do this, it is essential to implement effective promotional strategies that will help you get noticed in the market. Here are some key tactics

  • Apps to find cleaning jobs: There are platforms and apps that allow you to find houses, businesses and companies to clean. Without a doubt, this is the best way to get started.
  • Digital marketing: Nowadays, having a robust online presence is essential. Consider creating a website for your business, establishing profiles on relevant social networks and registering your company in online directories specialized in your niche. In addition, online advertising, such as paid ads, can be a powerful tool for reaching your target audience.
  • Create a website and do SEO: Develop a professional website that reflects the quality of your services. Make sure it is search engine optimized (SEO) to improve your online visibility. Use relevant keywords, create quality content and make sure your site is mobile-friendly.
  • Google Ads and Bing Ads: Use online advertising platforms such as Google Ads and Bing Ads to reach potential customers. These tools allow you to target specific audiences based on location, interests and more, which can significantly increase your reach.
  • Advertising on Instagram: Instagram is a powerful visual platform. Advertise your services here using attractive images of your work and client testimonials. Use relevant hashtags and consider paid advertising to reach a wider audience.
  • Promotions and Special Offers: Advertise special offers and promotions through your website and social media platforms. Offers such as first-clean discounts or special referral rates can be effective in attracting new customers.
  • Partnerships with Local Businesses: Form alliances with related local businesses, such as real estate agencies or property managers, who can benefit from your services and recommend you to their clients.
  • Traditional Media Advertising: Don’t discount the power of traditional media, especially for connecting with the local community. Advertising in local newspapers, radio stations and television channels can be effective, depending on your promotional budget.
  • Referral System: Implement a referral system that rewards current customers for bringing in new business. This not only attracts new customers but also strengthens the loyalty of existing ones.
  • Guerrilla Marketing: Although this tactic has lost some popularity, it can still be useful for attracting your first customers. Consider placing posters in strategic locations, distributing flyers, and word-of-mouth promotion. Just be sure to comply with local regulations regarding advertising.
  • Testimonials and Reviews: Encourage your current customers to leave reviews and testimonials. Positive reviews on online platforms such as Google My Business, Yelp, or even on your social networks, can significantly influence the decision of future customers.
  • Direct mail: Although it may seem old-fashioned, direct mail can be effective, especially if you target specific areas where you think your services would be most needed. Sending brochures or postcards can be a way to get attention.